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Carrying a Weak Product During the Decline Stage of the PLC

question 4

Essay

Carrying a weak product during the decline stage of the PLC can be very costly to a firm, and not just in profit terms.Which one of these is least likely to be one of those costs?
takes up much of management's time
frequent price and inventory adjustment
requires advertising and sales force attention
few customer concerns about company image
all of the above


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