Examlex
Why might a company pursue a strategy of less product mix consistency?
Wholesaler
An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.
Multibranding
A marketing strategy that involves a company using two or more brands to offer the same or similar products within the same market.
Advertising Costs
Expenses incurred in promoting products, services, or brands through various media channels and platforms.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand.
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