A Key Element in a Company's Relationship with Consumers, a __________

question 64

Short Answer

A key element in a company's relationship with consumers, a __________ represents consumers' perceptions and feelings about a product and its performance.

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Definitions:

Aversive Events

Unpleasant or harmful events or stimuli that an individual seeks to avoid or escape.

Avoidance Conditioning

A learning process through which a subject learns to avoid an unpleasant or harmful stimulus by engaging in particular behaviors.

Passive Avoidance

A learning process in which an individual learns to avoid a stimulus or situation after experiencing or anticipating an unpleasant outcome.

Two-Way Avoidance

A learning process in which an animal or human learns to avoid a negative stimulus by performing a particular behavior.