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A Consumer Just Bought a New Smartphone Game Called "Hippy

question 73

Essay

A consumer just bought a new smartphone game called "Hippy Monster" from his favourite app retailer.Which of the following is not a touchpoint for his brand experience?
a friend telling him about Hippy Monster
downloading the game
buying the game from the app store
the creation of the programming team to create Hippy Monster
playing the game


Definitions:

Consumer Goods

Consumer goods are products bought by individuals or households for personal use, such as clothing, food, and household items.

International Specialization

The practice of countries focusing on the production of goods and services for which they have a comparative advantage, leading to trade.

Production Possibilities Curve

A graphical representation that shows the maximum combination of goods and services that can be produced by an economy, given its available resources and technology.

Productive Efficiency

A situation in which an economy or production system cannot produce more of one good without reducing the output of another good, indicating optimal production resource usage.

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