At Jeep You Can Now Buy 7 Different Models; the Commander

question 110

Short Answer

At Jeep you can now buy 7 different models; the Commander, Grand Cherokee, Compass, Patriot, Liberty, Wrangler, and Wrangler Unlimited.A risk of this over extension is that a brand ________.
loses market share
increases variable costs per unit
complicates consumer touchpoints
dominates an industry
loses its specific meaning