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Procter & Gamble's Tide detergent does not phone or call on all of its consumers to get to know them personally. Instead, Tide creates engagement and relationships through brand-building advertising, Web sites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?
Polyamorous
Pertaining to having intimate relationships with more than one partner, with the consent and knowledge of all parties involved.
Polyandry
Having multiple husbands.
Sexual Orientation
The romantic, emotional, and sexual attractions that we experience.
Gender Identity
The personal sense of one's own gender, which may or may not correspond with the sex assigned at birth.
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