________ Are Customers Who Show Low Potential Profitability and Little

question 12

Multiple Choice

________ are customers who show low potential profitability and little projected loyalty.

• A) True friends
• B) Barnacles
• C) Strangers
• D) True believers
• E) Butterflies

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Definitions:

Ownership Utility

The value that comes from a product's ability to satisfy ownership rights, including the use, control, and transfer of the product.

Time Utility

The increase in the value of a product or service by making it available at a convenient time for the consumer.

Place Utility

The value added to products or services by making them more accessible or available to potential users or consumers.

Individual Strategies

Personal plans or methods developed by individuals to achieve specific goals or solve problems.