Various Government Agencies Have Launched Campaigns to Encourage Energy Conservation

question 36

Multiple Choice

Various government agencies have launched campaigns to encourage energy conservation and concern for the environment as well as discourage smoking, illegal drug use, and obesity. This illustrates ________ marketing.

• A) ambush
• B) social
• C) for-profit
• D) consumer-generated
• E) multi-level

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Definitions:

Repressed Motives

Desires or drives that have been pushed into the unconscious because they are considered unacceptable or uncomfortable.

Substitute Object

An alternative that replaces or serves in place of an original item or concept.

Reaction Formation

A psychological defense mechanism where an individual unconsciously replaces an unacceptable or threatening impulse with an exaggerated version of its opposite.

Overprotective

Describes behaviors that excessively shield others, particularly children, from potential harm, often limiting their experiences and growth.