Imaginative Web Sites, Smartphone Apps, and Social Media Allow Marketers

question 97

Multiple Choice

Imaginative Web sites, smartphone apps, and social media allow marketers to deliver messages that are direct and personal so consumers can ________.

• A) live the brand
• B) sustain the brand
• C) deliver the brand
• D) enhance the brand
• E) establish the brand

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Definitions:

Marginal Tax Rate

The rate at which the next dollar of taxable income is taxed; refers to the percentage of tax applied to the last dollar earned.

Tax Base

The total amount of assets or income that can be taxed by a government, providing a source of revenue.

Marginal Tax Rate

The percentage at which the last dollar of income is taxed, indicating how much tax will be paid on an additional dollar of income.