The Ultimate Aim of Customer Relationship Management Is to ________

question 45

Multiple Choice

The ultimate aim of customer relationship management is to ________.

• A) produce high customer equity
• B) divide markets into distinct segments
• C) evaluate customer lifetime value
• D) turn "strangers" into "butterflies"
• E) evaluate current sales share

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Definitions:

Individual

An Individual refers to a single, distinct person separate from a group or society, often considered in terms of unique psychological characteristics.

Group Polarization

The phenomenon where a group's prevailing attitudes or beliefs become stronger or more extreme following group discussions.

Moderately Liberal

Describes political or social views that favor reform and progress within a framework of traditional principles, but not to an extreme extent.

College

An institution of higher education where students pursue degrees in various fields.