Starbucks Has Signed a Contract with a Television Production Company

question 64

Multiple Choice

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?

• A) geofencing
• B) advertainment
• C) product placement
• D) vertical integration
• E) subliminal advertising

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Definitions:

Cotton Economy

An economic system heavily reliant on the production, trade, and processing of cotton, particularly significant in the Southern United States before the Civil War.

Southern Code Of Honor

A set of traditional beliefs in the Southern United States emphasizing personal reputation, bravery, and respectability.

Intellectual Equal

A person who shares a similar level of knowledge, understanding, or mental capacity with another individual.

Significant Slave Systems

Describes historical systems where slavery played a critical role in economic and social structures.