Starbucks Has Signed a Contract with a Television Production Company

question 64

Multiple Choice

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?

• A) geofencing
• B) advertainment
• C) product placement
• D) vertical integration
• E) subliminal advertising

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Definitions:

Specify Action Steps

The process of clearly defining the specific actions or tasks required to achieve a goal or complete a project.

Culturally Competent Practice

Professional approaches that respect and effectively address the beliefs, behaviors, and needs of individuals from diverse cultural backgrounds.

Self-Determination

The right or ability of individuals and communities to make choices and govern themselves, without external coercion or limitations.