Window Concepts Has Introduced a New Line of Windows That

question 63

Multiple Choice

Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes. The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window Concepts used in this scenario?

• A) crowdsourcing
• B) public relations
• C) advertising
• D) personal selling
• E) crowdcasting

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Definitions:

Labour Relations Board

A governmental body responsible for overseeing and enforcing labor and employment laws, specifically relating to collective bargaining and union rights.

Collective Bargaining

The process of negotiation between employees, usually through their unions, and employers on terms of employment, such as wages and working conditions.

Organization Test

A test for employment based upon an examination of the services in relation to the business itself.

Fourfold Test

A method used to determine the status of a worker, assessing criteria such as control, ownership of tools, chance of profit, and risk of loss.