Which of the Following Is a Primary Disadvantage of Viral

question 96

Multiple Choice

Which of the following is a primary disadvantage of viral marketing?

• A) The costs of viral marketing are generally too high for most companies.
• B) The brand associated with the viral message is usually forgotten.
• C) Marketers have little control over who receives a viral message.
• D) Viral messages are less likely to be viewed than other types of online promotions.
• E) Viral messages are blocked by most search engines.

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Definitions:

Laboratory Environment

A controlled setting designed for scientific research, experiments, and measurement, often distinct from real-world conditions.

Meta-Analysis

A statistical analysis that combines the results of multiple scientific studies to arrive at a conclusion about a body of research.

Descriptive Technique

A research method used for observing and describing behavior in a natural setting without influencing it.

Statistical Procedure

A sequence of operations applied to a set of data to extract information, assess assumptions or test hypotheses.