When Adapting Advertising Messages, Media May Also Need to Be

question 23

Multiple Choice

When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________.

• A) communication extension
• B) product invention
• C) communication adaptation
• D) straight product extension
• E) product adaptation

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Definitions:

Online Career Profile

A digital portfolio on the internet that showcases an individual's resume, skills, and professional achievements.

IDEA

International Data Encryption Algorithm, a symmetric key block cipher used for secure data transmission.

ADA

The Americans with Disabilities Act, legislation in the United States aimed at preventing discrimination against people with disabilities.

HIPAA

The Health Insurance Portability and Accountability Act, a federal law in the United States that sets standards for the protection of sensitive patient health information.