Discuss How the Political Environment Affects the Marketing Environment

question 99

Essay

Discuss how the political environment affects the marketing environment.

---

Definitions:

Profit or Loss Test

A criterion used to evaluate the performance of an investment or business segment by determining if it is generating profit or incurring loss.

Reportable Segment

An operating segment of a business that requires separate disclosure in the company's financial reporting due to its significant size, profitability, or importance.

Operating Segments

Components of an enterprise about which separate financial information is available and evaluated regularly by the chief operating decision maker in deciding how to allocate resources.

Profit or Loss Test

The profit or loss test is a method used to determine if a business activity or transaction is able to generate a profit or results in a loss.