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Describe the components of a marketing information system (MIS), and list its three main functions.
Overhead Budget
A financial plan estimating the expected indirect costs required to support operational activities within a certain period.
Variable Overhead Costs
Costs that fluctuate with production volume, such as utilities or raw materials.
Service Company
A business that provides non-physical goods or services to customers.
Planning Budget
A budget created for a particular level of activity, used as a tool for decision making and performance evaluation.
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