________ Are People Within a Reference Group Who, Because of Special

question 14

Multiple Choice

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

• A) Opinion leaders
• B) Late mainstream adopters
• C) Strangers
• D) Barnacles
• E) Lagging adopters

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Definitions:

Laggard Segment

A group within a market that adopts new products or technologies much later than others.

Antisocial Personality Disorder

A mental disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Substance Abuse Disorders

Disorders related to the excessive use of harmful substances, including alcohol and drugs.

Conduct Disorder

A mental disorder diagnosed in childhood or adolescence characterized by a persistent pattern of behavior that violates the rights of others or major societal norms.