________ Involves Enlisting or Even Creating Opinion Leaders to Serve

question 82

Multiple Choice

________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

• A) Social marketing
• B) Traditional marketing
• C) Buzz marketing
• D) Direct marketing
• E) Values marketing

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Definitions:

Customer Satisfaction

A measure of how products or services meet or surpass a customer's expectations, often considered crucial for retaining customers and fostering loyalty.

Salesperson Performance

Evaluation of a salesperson's effectiveness in meeting sales targets, building client relationships, and contributing to business success.

Sales Quota

A specific sales goal assigned to a salesperson or team for a certain period, used to measure performance.

Sales Goals

Objectives set by a company's sales department to reach a certain performance level within a specific timeframe.