Although Not Recommended, Some Marketers Decide to Ignore Market Segmentation

question 80

Multiple Choice

Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as ________ marketing.

• A) undifferentiated
• B) differentiated
• C) niche
• D) local
• E) individual

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Definitions:

Behavioral Style

An individual's characteristic pattern of behavior, emotional response, and way of interacting with the environment and others.

Novelty

The quality of being new, original, or unusual.

Mixed Reactions

Varied responses among a group of people, demonstrating a range of emotions or opinions.

Slow-To-Warm-Up

This term describes a temperament in children who tend to be cautious in new situations or with unfamiliar people, taking longer to adapt but eventually becoming comfortable.