Which of the Following Is Most Consistent with the Integrated

question 40

Multiple Choice

Which of the following is most consistent with the integrated marketing approach?

• A) A good product will sell itself.
• B) If left alone, consumers are inclined to purchase only inexpensive products.
• C) All communication to consumers must deliver a consistent message irrespective of the medium.
• D) In order to succeed, the main focus should be on having an efficient production process in place.
• E) Online marketing is less important than traditional marketing efforts.

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