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As a Market-Follower Strategy, an Imitator Duplicates the Leader's Product

question 154

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As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.


Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Social Mobility

The relocation of single people, families, or groups across different levels within a social hierarchy or stratification system.

Social Stratification

The arrangement of individuals in a society into hierarchical levels based on factors like wealth, power, and social status.

Global Middle Class

A socioeconomic group that is characterized by stable income, education, and employment levels, and is growing in numbers worldwide, particularly in developing nations.

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