Marketers Should Be Skilled in Stimulating Demand for a Company's

question 14

Essay

Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly characterize the eight different demand states.

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Definitions:

Undercapitalization

The lack of funds to operate a business normally.