One Common Difficulty in Creating a Strong, Competitive Brand Positioning

question 38

Multiple Choice

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

• A) negatively correlated
• B) always correlated
• C) directly proportional
• D) never correlated
• E) positively correlated

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Definitions:

Evolutionary Psychology

An approach in both social and natural sciences that looks at psychological structures through the lens of contemporary evolutionary theory.

Survival System

Strategies or mechanisms developed by individuals or groups to ensure their continued existence and well-being in the face of challenges or threats.

Behavior

The actions or reactions of an organism or system, often in response to external stimuli, encompassing a wide range of activities and responses.

Survival of the Fittest

A concept in natural selection suggesting that individuals or species that are most adaptable to their environment have a better chance of surviving and reproducing.