When Firms Look for New Users in Groups That Have

question 87

Multiple Choice

When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy.

• A) new-market segment
• B) market-penetration
• C) geographical-expansion
• D) product development
• E) diversification

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Definitions:

Oat Bran

The outer layer of the oat grain, rich in dietary fiber and nutrients.

Milling

The process of grinding, crushing, or cutting material into smaller pieces or powder, commonly used in food processing and metalworking.

Uncontrollable Costs

Expenses that cannot be directly modified or controlled by a company's management in the short term, often due to external factors.

Direct Expenses

Costs that can be directly traced to the production of specific goods or services.