The Potential Disadvantages of ________ Are the Risks and Lack

question 75

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) cannibalization
• C) vertical integration
• D) disintermediation
• E) brand stretching

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Definitions:

Social Contagion

Refers to the spread of behaviors, attitudes, and affect through crowds and social networks.

Projective Identification

A psychological concept where individuals project their own emotions or desires onto others, who then may internalize and exhibit those projected feelings or behaviors.

Affect

A psychological term referring to the experience of feeling or emotion.

Social Contagion

The spread of behaviors, attitudes, or emotions through groups of people, as if contagious, often studied in the context of crowd behavior, rumors, or health behaviors.