As the Newest Member of the Marketing Department, Your Immediate

question 1

Essay

As the newest member of the marketing department, your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40.00 and has as its target market the "bargain" shopper. The second pair will retail for $ 200.00 and is targeted at the "sophisticated shopper." In relation to product-line strategy, what is the company trying to accomplish with these two new items?

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Definitions:

Bullish

An attitude or belief that a particular stock, asset, or market is about to rise in value.

Feasibility Study

An assessment of the practicality and potential success of a proposed project or business, analyzing variables such as cost, risk, and benefits.

Action

A process or act of doing something, usually to achieve an intended outcome or goal.

Detailed Financial Projections

Comprehensive forecasts about a company’s future financial status and performance over a period of time.