Which of the Following Marketing Communications Principles Implies That Communicators

question 135

Multiple Choice

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

• A) principle of closure
• B) principle of duality
• C) principle of delegation
• D) principle of congruity
• E) principle of neutrality

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Definitions:

Money Supply

The overall quantity of monetary resources in an economy at a designated time.

Inflation

An overall escalation in price levels and reduction in money's buying power.

Unemployment

The condition of being jobless despite an active search for employment.

Money Supply Growth

The increase in the total amount of monetary assets available in an economy at a specific time.