One-Sided Presentations That Praise a Product Are Found to Be

question 109

True/False

One-sided presentations that praise a product are found to be more effective than two-sided arguments that also mention shortcomings.

---

Definitions:

Descriptive Notes

The primary, detailed records of the human interactions, language, and settings that are the focus of an ethnography.

Ethnographer

A researcher who studies cultures and people by immersing themselves in the environment, observing, and often participating in their subjects' lives.

Data Gather

The process of collecting information and facts for the purpose of analysis to support decision-making and research conclusions.

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.