What Is the Weighted Number of Exposures of a Media

question 103

Multiple Choice

What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

• A) 320
• B) 10
• C) 640
• D) 160
• E) 240

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Definitions:

Line Managers

Managers directly responsible for overseeing the performance and productivity of employees in their department or division.

Job Incumbents

Individuals currently holding a particular job position within an organization.

Subordinate-Manager Ensembles

Groups or teams formed of managers and their direct reports within an organization, focusing on collaboration and performance.

Organizational Restructuring

The process of changing the structure, operations, or strategy of an organization to improve efficiency, productivity, or adapt to new circumstances.