The Easiest Measure of Marketing Public Relations Effectiveness Is ________

question 65

Multiple Choice

The easiest measure of marketing public relations effectiveness is ________.

• A) the resultant effect on the company's sales figures
• B) the effect it has on its market capitalization
• C) the number of exposures carried by the media
• D) the changes observed in consumers' brand knowledge
• E) the impact it has on the company's market share

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Definitions:

Charles Darwin

A 19th-century naturalist and geologist known for his theory of evolution by natural selection.

Inherited Traits

Characteristics passed from parents to offspring through genes.

Behavioral

Pertaining to actions or reactions that an individual displays in response to their environment or stimuli.

Functionalism

A theoretical perspective in sociology and psychology that focuses on the roles or functions that an institution, behavior, or mental state serves in society or an organism.