The Management of Raleigh Bicycles Observes That the Company's Selling

question 105

Multiple Choice

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________.

• A) inbound telemarketing
• B) search marketing
• C) internal marketing
• D) outbound telemarketing
• E) paid-search marketing

---

Definitions:

Interval Measures

A scale of measurement where the difference between any two consecutive measures is the same, but it does not have a true zero point, e.g., temperature scales.

Equal Intervals

A measurement scale where the difference between values is the same across the scale.

True Zero

A point on a scale which represents a complete absence of the measured entity, not merely an arbitrary point.

Powerful

Having great control, influence, or effect on others or outcomes.