You Are Browsing Through an Entertainment Web Site

question 134

Multiple Choice

You are browsing through an entertainment Web site. When you click on one of the links, the screen turns grey and displays the advertisement of an automobile manufacturer. Clicking on the advertisement leads to the automobile manufacturer's Web site. This advertisement is an example of a(n) ________.

• A) interstitial
• B) superstitial
• C) floating ad
• D) pay-per-click ad
• E) wallpaper ad

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Definitions:

Validity

The ability of a test to measure what it was designed to measure.

Deception

The act of misleading or tricking someone by concealing or distorting the truth.

Pauses

Brief stops or breaks in activity or speech, often used for emphasis or to reflect, gather thoughts, or create suspense.

Body Posture

This refers to the way individuals hold and position their body, often considered an aspect of non-verbal communication that can reflect feelings, attitudes, or health.