The Problem with Setting a Uniform Global Price for a Product

question 67

Multiple Choice

The problem with setting a uniform global price for a product is that ________.

• A) it allows intermediaries in low-price countries to reship their products to high-price countries
• B) the company would earn the same profits everywhere, regardless of the cost structure
• C) this strategy can price the product out of the market in countries where costs are high
• D) this strategy makes the price too high in poor countries and not high enough in rich countries
• E) it is ineffective for products that are homogeneous