Which of the Following Should Be Done to Increase the Likelihood

question 72

Multiple Choice

Which of the following should be done to increase the likelihood that social marketing programs will be successful?

• A) Choose target markets that are the least ready to respond.
• B) Promote multiple, doable behaviors in clear, simple terms.
• C) Make it easy to adopt the behavior.
• D) Adopt a soft sell approach, as opposed to attention grabbing messages.
• E) Explain the benefits in an exaggerated manner.

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Definitions:

Factory Overhead

Indirect manufacturing costs not directly tied to production, including maintenance, utilities, and equipment depreciation.

Direct Labor

The wages or salaries paid to employees directly involved in the production of goods or services.

Finished Product

An item that has undergone the entire manufacturing process and is available for purchase.

Total Quality Management

A management approach focused on continuous improvement of processes, products, and services through employee involvement and customer feedback.