When a Company Acquires Consumer-Panel Data from Firms Like A Nielsen

question 88

Multiple Choice

When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A) training and motivating the sales force to spot and report new developments
• B) motivating distributors, retailers, and other intermediaries to pass along important intelligence
• C) hiring external experts to collect intelligence
• D) using external network
• E) purchasing information from outside research firms and vendors

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Definitions:

98.6ºF

Traditionally considered the average normal body temperature in degrees Fahrenheit for humans, although recent studies suggest variations.

Axillary Temperature

Body temperature taken from the armpit area, which is typically lower than the core body temperature measured orally or rectally.

Respirations Per Minute

A measure of the number of breaths a person takes within one minute, an important vital sign indicating respiratory health.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured to assess cardiovascular health.