Axis Centre a Departmental Store Has Installed CCTV Cameras to Record

question 45

Essay

Axis Centre a departmental store has installed CCTV cameras to record consumer actions. Which research approach has been adopted by Axis and why?

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Definitions:

Free Association

A psychoanalytic technique where the patient speaks freely to reveal unconscious thoughts and feelings.

Horney

Karen Horney was a German psychoanalyst known for her theory of neurosis, which emphasized social and cultural factors, and for challenging some of Freud's theories, including those on sexuality.

Neurotic Needs

Refer to emotional needs that become excessively intense in neurotic individuals, leading to unhealthy behaviors or patterns.

Rational Solutions

Problem-solving methods based on logical, systematic, and planned approaches to achieve desired outcomes.