The Key to Attracting Potential Users, or Even Possibly Nonusers

question 20

Multiple Choice

The key to attracting potential users, or even possibly nonusers, is ________.

• A) understanding the reasons they are not using
• B) offering financial incentives for first-time use
• C) increasing the usage rate of existing users
• D) developing a new product that better meets their needs
• E) increasing advertising expenditures

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Definitions:

Manipulating Appraisals

Involves altering the way a situation is perceived in order to manage emotional responses to that situation.

Social Comparison

The process by which individuals evaluate their own abilities and opinions by comparing themselves to others.

Symbol System

A set of symbols and rules for combining them, which might be used for communication, such as language, or representation of data and processes.

Others' Eyes

A perspective or viewpoint that considers how an individual is viewed or judged by other people.