A Customer ________ Is Any Occasion on Which a Customer

question 88

Multiple Choice

A customer ________ is any occasion on which a customer encounters the brand and product - from actual experience to personal or mass communications to casual observation.

• A) touch point
• B) point of order
• C) point of difference
• D) pivot point
• E) point of parity

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Definitions:

Globalism

The ideology and process favoring a more interconnected and interdependent world, economically, politically, and culturally.

Globality

The condition of global interconnectedness and interdependence, often in the context of economics, politics, and culture.

Modernization Theory

Modernization theory is a sociological concept suggesting that societies progress linearly from traditional to modern states through industrialization, urbanization, and other socio-economic developments.

Western Bias

Western bias refers to the tendency to interpret or approach the world from the perspective and values of Western societies, often overlooking or marginalizing other viewpoints.