Customer-Perceived Value Is Based on the Difference Between Benefits the Customer

question 20

True/False

Customer-perceived value is based on the difference between benefits the customer gets and
costs he or she assumes for different choices.

---

Definitions:

Hostile Manner

A way of behaving or communicating that is aggressive, unfriendly, and antagonistic.

Uncertainty

A psychological state of having limited knowledge or lacking confidence in one’s knowledge, leading to ambiguity in perception or decision making.

Dichotomous

Divided or dividing into two sharply distinct opposites or contrasts.

Anticipate Events

The ability to foresee or predict future occurrences based on patterns, knowledge, or intuition.