Gordon Jones Is Considering Purchasing a Computer from Best Buy

question 2

Multiple Choice

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to short-list only those computers, that score at least a seven on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

• A) elimination-by-aspects heuristic
• B) lexicographic heuristic
• C) conjunctive heuristic
• D) anchoring and adjustment heuristic
• E) representativeness heuristic

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Definitions:

Avoidant Personality Disorder

A mental health disorder characterized by a long-standing pattern of extreme shyness, feelings of inadequacy, and intense sensitivity to rejection.

Schizophrenia

A psychological dysfunction presenting with disturbances in logical operations, perception of stimuli, mood regulation, and communal interactions.

Viral Infections

Diseases caused by viruses, microscopic pathogens that can infect living organisms, leading to a wide range of health problems.

Genetic Influences

The contribution of genes inherited from parents to an individual's physical traits, behaviors, and susceptibility to diseases.