Regardless of the Type of Segmentation Scheme Used, the Key

question 81

Multiple Choice

Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

• A) the level of disposable income earned by the target group
• B) customer differences
• C) the cost-benefit relationship of narrowing the target market
• D) customer complaints
• E) saturated markets

---

Definitions:

Phallic Stage

A phase in Freudian psychosexual development, occurring between the ages of three and six, where the libido's focus is on the genital area.

Proper Gender

A term not widely recognized in academic or social sciences, potentially referring to societal expectations of gender roles and identities.

Genital Stage

A phase in Freud's theory of psychosexual development, occurring in adolescence, where the libido is focused on the genitals and the individual develops sexual relationships.

Freudian Period

A phase in Sigmund Freud’s career or the historical period influenced by Freud’s theories and methodologies in psychoanalysis.