According to the VALS Segmentation Framework, Consumers Primarily Motivated by Ideals

question 118

Multiple Choice

According to the VALS segmentation framework, consumers primarily motivated by ideals are guided by ________.

• A) knowledge
• B) social activity
• C) products that demonstrate success to their peers
• D) variety
• E) risk

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Definitions:

Newborn

An infant who is in the initial period after birth, typically considered to be the first few weeks of life.

Mobile

The ability to move or be moved freely and easily; also refers to technology devices like smartphones that support this capability.

Truck Horn

A loud horn used on trucks for signaling, often to alert other drivers or pedestrians.

Habituation/Dishabituation Technique

A research method used in psychological studies to measure how infants respond to new stimuli versus familiar ones, indicating perceptual and memory capabilities.