The Main Dimensions of the VALS Segmentation Framework Are Consumer

question 86

True/False

The main dimensions of the VALS segmentation framework are consumer motivation and consumer resources.

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Definitions:

Locus of Control

A psychological concept referring to an individual's belief about how much control they have over the events in their life.

Bandura

Albert Bandura, a prominent psychologist recognized for his social learning theory, emphasizing the role of observational learning, self-efficacy, and reciprocal determinism in behavior.

Sensation Seeking

The tendency to seek out thrilling and exciting experiences, often taking physical, social, legal, or financial risks for such experiences.

Intense Experience

A deeply engaging or powerful event that has a profound effect on an individual's emotional and psychological state.