Consumers May Evaluate Identical Products Differently Depending on How They

question 13

True/False

Consumers may evaluate identical products differently depending on how they are branded.

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Definitions:

Contractility

The capability of muscular or other tissue to contract or shorten, causing movement or the exertion of force.

Extensibility

The capability of being stretched or extended.

Excitability

The ability of a cell or organism to respond to environmental stimuli by changing its bioelectric state.

Elasticity

The capacity of a material or body to return to its original shape after being stretched or compressed.