The Ultimate Level of Segmentation Leads to "Segments of One

question 133

True/False

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

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Definitions:

Frustration

The feeling of being upset or annoyed as a result of being unable to change or achieve something.

Fight-Or-Flight

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

Hans Seyle

Incorrect key term, possibly a misspelling of Hans Selye, who is a pioneering Hungarian-Canadian endocrinologist known for his research on the stress response.

Adaptation

The process by which a species becomes fitted to its environment; it is the result of natural selection acting upon heritable variation over several generations.