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If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid.
Cases
Instances or examples used for study, analysis, or reference in various academic or professional contexts.
Property Rights
Legal rights to use, control, and derive benefits from a property or resource.
International Businesses
Companies that operate across national borders, conducting sales, logistics, and management activities in multiple countries.
Country
A nation with its own government, occupying a specific territory.
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