The Traditional "Marketing-Mix" Concept and the Notion of the "Four

question 133

Multiple Choice

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

• A) Personalized marketing
• B) Mass customization
• C) Globalized marketing
• D) Relationship marketing
• E) Integrated marketing

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Definitions:

Recommendation

Advice or suggestions offered regarding a course of action or the suitability of something.

Reader

The individual or group intended to receive and interpret written or printed material.

Evidence

Information or facts that support the truth or validity of a statement or belief.

Justification Reports

Documents that provide reasons and analysis to support particular decisions, actions, or recommendations.