Tide Laundry Detergent Maintains the Same Market Share It Had

question 139

Essay

Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. What does this mean?

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Definitions:

Persistence of Vision

is the phenomenon where an image continues to appear in one's vision after the exposure to the original image has ceased.

Lateral Inhibition

Lateral inhibition is a neurological process that enables the brain to better differentiate stimuli by inhibiting neighboring neurons' activity.

Achromatopsia

A rare, non-progressive inability to perceive color caused by a deficiency in the cones in the retina, leading to seeing the world in shades of gray.

Gate-Control

A theory that suggests the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to continue to the brain.