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Why are ad expenditures high for products in the introduction stage of the PLC?
Light Stroking
A gentle, soothing touch that can trigger positive emotional and physiological responses, often used in therapeutic contexts.
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.
Escape
The act of getting away from a place or situation, often used in the context of avoiding or coping with negative circumstances or feelings.
Unpleasant
Causing discomfort, unhappiness, or revulsion; not enjoyable or pleasant.
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